Data enrichment – making smart use of company data

Enrich, standardise and analyse business customer data in a meaningful way.

Accurate and comprehensive company data forms the basis for successful sales, targeted marketing and reliable potential analyses in the B2B sector. However, capturing and maintaining business customer data is a time-consuming process: complex company names, different legal forms, missing industry information or incomplete contact details prevent a consistent view of the customer. yourdata supports you in the systematic integration of external company data into your existing processes. We create the technical foundation for efficiently enriching, standardising and analysing business customer data in a targeted manner. yourdata is not a provider of company data itself, but works in partnership with established, reputable data partners.

Requirements for the processing of company data

Completeness

Any missing company information is to be systematically added.

Standardisation

Company names, legal forms and address structures must be presented consistently.

Current affairs

Business customer data should be updated and maintained on a regular basis.

Duplicate prevention

Duplicate entries and redundant data records must be identified and resolved.

Industry classification

Companies should be clearly categorised by sector and field of activity.

Cross-system use

Company data must be consistently available across CRM, marketing and sales systems.

Transparent customer structure

Corporate relationships, locations and hierarchies should be presented in a clear and transparent manner.

Efficiency

Data collection and enrichment should be largely automated or require only a few manual steps.

Traceability

All additions and amendments to company details must be documented and verifiable.

Our structured process

Analysis & Preparation
Mapping of existing customer data, systems and objectives
External data integration
Integration of external data providers via bulk data processing or web services
Enrichment & Standardisation
Filling in missing company details, standardising company names, legal forms and address structures
Matching & Classification
Reconciliation with the existing customer database, identification of duplicates
Analysis & Use
Analysis of market penetration, regional coverage and growth potential, as well as integration of the data into your target systems

Your benefits at a glance

  • Time saved on data entry
    Automated completion reduces the amount of manual maintenance required.
  • Improved data quality and completeness
    Enriched and verified business customer data.
  • Standardised company names
    Consistent spelling and clear organisational structures.
  • Complete master data and communication attributes
    A solid foundation for sales and marketing.
  • A consistent view of the customer across all systems
    Consistent information across CRM, marketing and sales systems.
  • Transparent segmentation of customers
    A clear structure for corporate relationships.
  • Identifying untapped potential
    New sales and growth opportunities are emerging.
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Features

Derive greater value from business customer data.

Structured, enriched company data enables you to create transparency and a robust foundation for data-driven decisions. This reduces manual effort, improves data quality in the long term and unlocks new potential in B2B sales and marketing.

Contact

Let’s work together to make your company data usable in an efficient way – please get in touch.

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FAQ

What does ‘making smart use of company data’ mean?

The aim is to improve, standardise and analyse existing business customer data in a targeted manner. Missing information is added, data is standardised and duplicates are removed, resulting in a consistent and reliable view of the customer. yourdata provides the technical infrastructure for this and works with established data providers – without being a data provider itself.

How does the data enrichment process work?

Data enrichment can be set up in the background or interactively during data capture. External data sources are integrated via interfaces or bulk data processing. Following a match based on name, address or other characteristics, missing attributes (e.g. sector, commercial register, legal form, etc.) are added. The results are transferred to the target system.

Into which systems can the enriched company data be integrated?

The processed data can be used across CRM, marketing and sales systems. Thanks to standardised structures, it is available in a consistent format across all relevant applications and can be seamlessly integrated into existing processes – making it ideal for automated workflows too.

What are the benefits of using structured company data?

You benefit from significantly higher data quality, a significant reduction in manual maintenance work and a consistent view of your customers. You have a solid foundation for analysis and reporting – for example, by sector – and can segment your audience effectively for CRM campaigns. Duplicate records are reduced, corporate structures are mapped more clearly and new sales opportunities are identified. This creates a reliable basis for data-driven decision-making in B2B.