Data expertise that makes an impact
Data is one of the most important success factors for businesses today — regardless of industry or size. At the same time, growing system landscapes, heterogeneous data sources, complex processes, and increasing regulatory requirements make professional data management more demanding than ever before. yourdata brings clarity. We structure, migrate, audit, and govern data so that it can be used reliably, processed in a legally compliant manner, and deployed strategically. In doing so, we combine technical know-how with a deep understanding of processes, compliance, and business contexts. A particular focus lies in the automotive sector: here we bring extensive experience with specific data structures, sales and service processes, and industry-specific requirements. The result: stable data structures that not only work today, but also stand the test of time.
Our data expertise in numbers
Our services
Partner
FAQ
Data preparation in CRM encompasses the cleansing, enrichment, and standardisation of customer data – so that your campaigns reach the right people at the right time with the right message. We automatically match your address and contact data against relevant opt-out and objection lists – including the Robinson List and internal exclusion lists. This ensures that only people who may legally be contacted are reached.
We systematically analyse your data for duplicates, formatting errors, outdated addresses, dissolved companies, or missing mandatory fields — and deliver a detailed quality report along with concrete correction proposals as a basis for further processing. Our checks also integrate external data sources for address changes, company directories, lists of undeliverable addresses, and deceased persons.
Sustainable data quality management means more to us than a one-time cleansing. We implement processes, rules, and regular audit mechanisms that ensure your customer data remains permanently up to date, complete, and usable.
Real-time data provisioning is described as the continuous supply and updating of data, so that systems can work with current information at all times.
yourdata privacy management system is a central platform for managing all privacy declarations and objections of your customers. It is integrated into all relevant systems and touchpoints — from the online shop through the CRM to the call centre and mailing processes. This gives you a consistent, up-to-date overview at all times of which customer has given or withdrawn which consents — and allows you to demonstrate this in a legally sound manner.
Our services cover the handling of access, erasure, and rectification requests, as well as the organisational and technical implementation of the corresponding processes.
Data migration at yourdata always begins with an analysis of your source and target data. We then develop a tailored migration strategy, carry out test migrations, and support the go-live — minimising data loss and downtime. The duration depends on data volume and system complexity.
We have a particular focus in the automotive sector – from manufacturers and importers to dealer networks. We also work successfully with companies in telecommunications, insurance, travel, retail, as well as chambers of commerce and trade associations.Our solutions are scalable and applicable across industries – contact us and we will show you how yourdata solves your specific data challenges.
Contact
Let us work together to ensure your customer communications leave the best possible impression.