{"id":1912,"date":"2026-03-06T10:36:04","date_gmt":"2026-03-06T09:36:04","guid":{"rendered":"https:\/\/www.yourdata.de\/datenanreicherung\/"},"modified":"2026-10-22T16:41:44","modified_gmt":"2026-10-22T14:41:44","slug":"data-enrichment","status":"publish","type":"page","link":"https:\/\/www.yourdata.de\/en\/data-enrichment\/","title":{"rendered":"Data enrichment \u2013 making smart use of company data"},"content":{"rendered":"\n
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Accurate and comprehensive company data forms the basis for successful sales, targeted marketing and reliable potential analyses in the B2B sector. However, capturing and maintaining business customer data is a time-consuming process: complex company names, different legal forms, missing industry information or incomplete contact details prevent a consistent view of the customer. yourdata supports you in the systematic integration of external company data into your existing processes. We create the technical foundation for efficiently enriching, standardising and analysing business customer data in a targeted manner. yourdata is not a provider of company data itself, but works in partnership with established, reputable data partners.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Requirements for the processing of company data<\/h2>\n\n\n\n
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<\/path><\/svg><\/span>Completeness<\/strong><\/span><\/h3>\n\n\n\n

Any missing company information is to be systematically added.<\/p>\n<\/div>\n\n\n\n

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\n \n <\/path>\n<\/svg><\/span>Standardisation<\/span><\/h3>\n\n\n\n

Company names, legal forms and address structures must be presented consistently.<\/p>\n<\/div>\n\n\n\n

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\n \n <\/path>\n<\/svg><\/span>Current affairs<\/strong><\/span><\/h3>\n\n\n\n

Business customer data should be updated and maintained on a regular basis.<\/p>\n<\/div>\n\n\n\n

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\n \n\n <\/path>\n<\/svg><\/span>Duplicate prevention<\/strong><\/span><\/h3>\n\n\n\n

Duplicate entries and redundant data records must be identified and resolved.<\/p>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Industry classification<\/span><\/h3>\n\n\n\n

Companies should be clearly categorised by sector and field of activity.<\/p>\n<\/div>\n\n\n\n

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<\/path><\/g><\/svg><\/span>Cross-system use<\/strong><\/span><\/h3>\n\n\n\n

Company data must be consistently available across CRM, marketing and sales systems.<\/p>\n<\/div>\n\n\n\n

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\n <\/path>\n<\/svg><\/span>Transparent customer structure<\/strong><\/span><\/h3>\n\n\n\n

Corporate relationships, locations and hierarchies should be presented in a clear and transparent manner.<\/p>\n<\/div>\n\n\n\n

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\n <\/path>\n<\/svg><\/span>Efficiency<\/span><\/h3>\n\n\n\n

Data collection and enrichment should be largely automated or require only a few manual steps.<\/p>\n<\/div>\n\n\n\n

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<\/path><\/g><\/svg><\/span>Traceability<\/strong><\/strong><\/span><\/h3>\n\n\n\n

All additions and amendments to company details must be documented and verifiable.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Our structured process<\/h2>\n\n\n\n
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Analysis & Preparation<\/strong><\/div>\n\n\n\n
Mapping of existing customer data, systems and objectives<\/div>\n<\/div>\n<\/div>\n\n\n\n
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External data integration<\/strong><\/div>\n\n\n\n
Integration of external data providers via bulk data processing or web services<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Enrichment & Standardisation<\/strong><\/div>\n\n\n\n
Filling in missing company details, standardising company names, legal forms and address structures<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Matching & Classification<\/strong><\/div>\n\n\n\n
Reconciliation with the existing customer database, identification of duplicates<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Analysis & Use<\/strong><\/div>\n\n\n\n
Analysis of market penetration, regional coverage and growth potential, as well as integration of the data into your target systems<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Your benefits at a glance<\/h2>\n\n\n\n
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    Time saved on data entry<\/div>\n\n\n\n
    Automated completion reduces the amount of manual maintenance required.<\/div>\n<\/li>\n\n\n\n
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    Improved data quality and completeness<\/div>\n\n\n\n
    Enriched and verified business customer data.<\/div>\n<\/li>\n\n\n\n
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    Standardised company names<\/div>\n\n\n\n
    Consistent spelling and clear organisational structures.<\/div>\n<\/li>\n\n\n\n
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    Complete master data and communication attributes<\/div>\n\n\n\n
    A solid foundation for sales and marketing.<\/div>\n<\/li>\n\n\n\n
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    A consistent view of the customer across all systems<\/div>\n\n\n\n
    Consistent information across CRM, marketing and sales systems.<\/div>\n<\/li>\n\n\n\n
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    Transparent segmentation of customers<\/div>\n\n\n\n
    A clear structure for corporate relationships.<\/div>\n<\/li>\n\n\n\n
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    Identifying untapped potential<\/div>\n\n\n\n
    New sales and growth opportunities are emerging.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    \n0<\/span>\n\n\n\nMio<\/span>\n<\/div>\n\n\n\n
    Company addresses<\/div>\n<\/div>\n\n\n\n
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    \n0<\/span>\n\n\n\nMio<\/span>\n<\/div>\n\n\n\n
    Contact person<\/div>\n<\/div>\n\n\n\n
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    0<\/div>\n\n\n\n
    Sectors<\/div>\n<\/div>\n\n\n\n
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    Features<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    Derive greater value from business customer data.<\/h2>\n\n\n\n

    Structured, enriched company data enables you to create transparency and a robust foundation for data-driven decisions. This reduces manual effort, improves data quality in the long term and unlocks new potential in B2B sales and marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Contact<\/strong><\/h2>\n\n\n\n

    Let\u2019s work together to make your company data usable in an efficient way \u2013 please get in touch.<\/p>\n\n\n

    \n Kontakt EN<\/legend>
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